Starbucks No More
August 21st
It came from Starbucks in a simple no. 10 business envelope. I knew it spelled trouble just by looking at it even though the outside looked innocent and nondescript.
I tore open the letter and began reading. "Dear Kem: We regret to inform you..."
Starbucks has discontinued home delivery of its coffee.
I thought "I can live with this." Business decisions are made all the time that adversely affect the individual consumer. But then I read on...
"Starbucks is now more accessible then ever. We recommend you visit your nearest Starbucks store located at..." I didn't need to read further. The temerity of those people! What nerve! After more than 10 years of being a loyal customer of Starbuck's home delivery - two pounds every four weeks - Starbucks was telling me the reason they cast me adrift is because they've decided it's now more "convenient" for me to go to one of their retail stores rather than have them ship coffee to my house.
Excuse me? As if I don't have enough to do without adding "Go to Starbucks" to my already full list of errands. I don't think so. So in reply I can only say "Dear Starbucks: I regret to inform you..."
Can anybody say Green Mountain Coffee Roasters?
K-